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Privacy Policy

Last Updated & Effective Date: June 14, 2026

1. Overview & Scope

This Privacy Policy applies exclusively to all interactions you have with the website www.sgbathroomsupplies.com, our official mobile web portal, and all related customer service channels operated by SGBathroomSupplies. It covers every scenario of personal information processing, including browsing our product catalog, creating a user account, placing orders for bathroom small goods, subscribing to our newsletter, submitting product reviews, contacting our support team, and participating in our limited-time offline pop-up events held in Singapore. This policy is formulated in full compliance with the Singapore Personal Data Protection Act 2012 (PDPA), and also aligns with the core requirements of the Personal Data Protection Law of the People’s Republic of China for users based in Guangdong, China, as well as the EU GDPR for our small number of cross-border customers. This policy does not apply to third-party linked websites that may appear on our product pages, social media embedded plugins, or payment gateway platforms, which operate under their own independent privacy rules.

2. Clear Definition of Personal Information

For the purposes of this policy, “Personal Information” refers to any data that can directly or indirectly identify you as a specific natural person, including but not limited to:

  • Basic identity information: your full name, NRIC/FIN number (only collected for high-value order anti-fraud verification), contact phone number, valid email address
  • Transaction related information: your full shipping and billing address, order history, payment amount, purchased bathroom product categories, return and exchange records
  • Technical device information: your unique device identifier, IP address, browser type and version, operating system, language preference, time zone setting, screen resolution
  • Usage behavior data: your browsing path on our site, search keywords for bathroom supplies, product adding to cart and wishlist records, page stay duration, click positions, and interaction records with our pop-up recommendation windows
  • Sensitive personal information: precise geolocation data (only collected when you actively enable location authorization to check nearby self-pickup points), payment card full number (only processed by our certified third-party payment providers, never stored on our local servers), and health related notes you voluntarily submit in special delivery requests (e.g. requesting contactless delivery due to mild skin allergies)

3. Full Details of Information Collection

We collect your personal information only through transparent, explicit channels, and never conduct hidden, unauthorized data collection:

  • Information you actively submit: When you create an account, we collect your username, email address, and contact number to verify your identity. When you place an order, we collect your shipping address and payment contact information to complete delivery. When you contact our customer service team via email at fernivy@sgbathroomsupplies.com, phone at +65 63329248, or the online chat widget on our site, we collect the content of your consultation records to resolve your issues efficiently. When you voluntarily submit a product review for our silicone soap dishes, non-slip bath mats or other bathroom small goods, we collect the content of your review and your public display nickname.
  • Information collected automatically: We use first-party cookies, session storage tags, and anonymous analytics tools to collect your site usage data. These tools will not collect your personal browsing records on other unrelated websites. We only collect your IP address to roughly determine your region to display the correct currency (SGD by default) and appropriate shipping policy, and will not track your specific personal location without your separate explicit consent.
  • Information from authorized third parties: We only receive basic profile information (nickname, avatar) when you choose to log in via your Facebook or Google account, and we will not obtain access to your private social media posts or friend lists. Our logistics partners will only share the delivery signature status with us, and will not provide us with your additional personal information collected during the delivery process.

4. Explicit Purpose of Information Usage

Every piece of your personal information is used for specific, clearly stated purposes that are directly related to our bathroom supplies e-commerce service, and we will never expand the usage scope beyond what you have agreed to:

  • Core service purposes: To process your order accurately, arrange door-to-door delivery or self-pickup at our 2 Handy Rd, Singapore 229233 warehouse, send you real-time order status updates, handle after-sales requests such as product returns, exchanges and warranty services for your bathroom gadgets.
  • Service optimization purposes: To analyze the overall user preference trend of our product lines, adjust our stock of popular items such as wall-mounted toothbrush holders, soft bath sponges and water-saving shower heads, optimize our website page loading speed, and fix technical bugs that affect your shopping experience.
  • Personalized experience purposes: To recommend bathroom small goods that match your past browsing and purchase preferences, avoid showing you repeated irrelevant product information, and send you exclusive discount coupons for categories you are interested in.
  • Compliance and anti-fraud purposes: To verify the legitimacy of orders, prevent credit card fraud, malicious false orders and account theft behaviors, protect the property safety of both you and our platform.
  • Marketing notification purposes: Only when you actively check the consent box during account registration or checkout, we will send you our weekly new product launch newsletter, limited-time flash sale reminders, and exclusive member benefit notifications.

5. Strict Rules of Information Sharing and Disclosure

We strictly abide by the principle of “no sale of personal information”, and will never trade, rent or leak your personal information to any irrelevant third parties for commercial profit. We only share your necessary information under the following strictly limited scenarios:

  • Sharing with authorized service providers: We will only share your necessary shipping information (recipient name, contact number, delivery address) with our contracted last-mile logistics partners, who are bound by strict data confidentiality agreements and can only use the information to complete the delivery task. We share your encrypted payment information exclusively with our PCI-DSS certified payment gateways, which process all payment transactions in full compliance with Singapore’s financial regulatory requirements. Our website analytics service provider only processes fully anonymized aggregated user data, which cannot be traced back to any specific individual user.
  • Disclosure required by law: When we receive formal, legally valid requests from Singapore law enforcement agencies, court orders or regulatory authorities, we may disclose your relevant personal information as required by law. Before any such disclosure, we will strictly verify the legitimacy of the request, and will notify you in advance of the disclosure situation unless we are explicitly prohibited by law from doing so.
  • Sharing in business transfer scenarios: In the event of a future merger, acquisition, or full or partial asset transfer of www.sgbathroomsupplies.com, the new operating entity will be bound by this existing Privacy Policy to protect your personal information, and we will issue a 30-day public notice on our website homepage to inform you of any changes to the data processing rules.
  • Voluntary disclosure by you: When you actively choose to share your order information or product review content on social media platforms, the information you choose to make public is no longer within the scope of our privacy protection management.

6. Data Storage and Security Protection Measures

All your personal information collected by our platform is stored on encrypted cloud servers located in Singapore, which meet the national data security level protection standards. We have established a multi-dimensional full-link security protection system:

  • Technical protection measures: All data transmission between your browser and our website uses 256-bit SSL encrypted connection, all sensitive personal data stored on the server is encrypted by AES-256 algorithm, we deploy real-time intrusion detection systems and regular vulnerability scanning tools, and conduct full security penetration tests for the entire website platform every quarter.
  • Management protection measures: All our internal employees have signed strict data confidentiality agreements, only a small number of authorized core operation personnel can access the background user data, and all access behaviors are logged and audited. We conduct regular privacy compliance training for all customer service and operation teams every 6 months.
  • Data retention rules: We will only retain your personal information for the shortest period necessary to achieve the stated service purpose. For completed order transaction data, we retain it for 7 years in accordance with Singapore’s tax and commercial accounting regulations. For inactive user accounts that have not been logged in for more than 3 consecutive years, we will take the initiative to notify you via email, and permanently delete all your personal information within 30 days after the notification, unless you apply to retain your account.
  • Data breach response mechanism: In the unlikely event of a personal information security incident that may lead to your data leakage, we will immediately start the emergency response plan, take remedial measures to control the risk within 72 hours, notify all affected users via email and website pop-up announcement, and report the situation to the Singapore Personal Data Protection Commission in accordance with legal requirements.

7. Your Full Rights Over Personal Information

In accordance with the Singapore PDPA and applicable international personal information protection regulations, you enjoy the following complete rights over your personal information:

  • Right of access: You can log in to your personal account at any time to view all your stored personal information, order history, and data processing records. You can also send an email to fernivy@sgbathroomsupplies.com to apply for a full copy of all your personal data held by us, and we will provide it to you free of charge within 10 working days.
  • Right of correction: If you find that your stored name, shipping address, contact number or other personal information is inaccurate, you can modify it directly in the account settings page, or contact our customer service team to assist you in completing the correction within 3 working days.
  • Right of withdrawal of consent: You can withdraw your consent to receive marketing emails at any time by clicking the “unsubscribe” link at the bottom of all marketing emails, or by modifying the notification preference settings in your personal account. You can also withdraw your previous authorization for non-necessary data collection (such as location information) at any time, and the withdrawal of consent will not affect the validity of the data processing we have completed before the withdrawal.
  • Right to deletion: You can submit an application to delete all your personal information through our contact channels. We will verify your identity, and permanently delete all your personal data within 15 working days, except for the data we are required to retain by mandatory legal provisions.
  • Right of account cancellation: You can apply to cancel your registered account at any time. After the account is cancelled, we will remove all your personal information from our active database, and only retain the necessary transaction records that are required for legal compliance for the statutory retention period.
  • Right to complaint: If you are not satisfied with our handling of your privacy request, you can contact our Data Protection Officer directly, or submit a complaint to the Singapore Personal Data Protection Commission through the official PDPC website.

8. Cookie and Similar Tracking Technology Rules

We use different types of cookies on www.sgbathroomsupplies.com, and you have full control over your cookie preferences:

  • Strictly necessary cookies: These cookies are essential to maintain the basic functions of the website, such as keeping your login status, saving your shopping cart content, and completing the normal checkout process. You cannot disable this type of cookies, otherwise you will not be able to use the core shopping functions of our site normally.
  • Functional cookies: These cookies are used to remember your preferences, such as your selected language, default shipping region, and saved delivery address, so that you do not need to re-enter the same information every time you visit the site.
  • Analytics cookies: These anonymous cookies help us count the number of site visitors, analyze the traffic source and user browsing habits, so as to continuously optimize our website structure and product display logic. All data collected by such cookies is aggregated and cannot be associated with any specific individual.
  • Marketing cookies: These cookies are only used with your separate consent, to help us deliver more targeted product recommendation content to you on social media platforms and search engines. You can manage all cookie authorization preferences through the cookie setting pop-up window on our website homepage, or adjust the relevant settings in your own browser at any time.

9. Minor Privacy Protection

Our website is a consumer platform for daily bathroom supplies, and we do not intentionally collect any personal information from minors under the age of 16. If you are a parent or guardian, and you find that your minor child has registered an account on our site or submitted personal information without your consent, please contact us immediately. We will take measures to delete all relevant information of the minor from our system as soon as possible, and we will not retain any of this data.

10. Cross-Border Data Transmission Rules

For a very small number of users who place cross-border orders outside Singapore, when it is necessary to transmit your personal information to a region outside Singapore to complete the order fulfillment, we will fully comply with the legal requirements of both the Singapore PDPA and the data protection regulations of your local region. We will sign a data transfer agreement with the overseas data processor, ensure that the recipient provides a sufficient level of personal information protection, and notify you of the relevant cross-border data arrangement in advance.

11. Contact Information for Privacy Inquiries

If you have any questions, suggestions, or requests related to this Privacy Policy, please contact our Data Protection Officer through the following official channels:

  • Mailing Address: 2 Handy Rd, Singapore 229233
  • Official Email: fernivy@sgbathroomsupplies.com
  • Contact Phone: +65 63329248
    Our working hours are 9:00 AM to 6:00 PM from Monday to Friday (Singapore Time), and we will respond to all your privacy related inquiries within a maximum of 14 working days.

12. Policy Revision and Notification

We may update and adjust this Privacy Policy from time to time in response to changes in national laws and regulations, adjustment of our business operation needs, or feedback from user suggestions. After the policy is revised, we will update the “Last Updated & Effective Date” at the top of this page, and post a prominent 7-day notification banner on the homepage of www.sgbathroomsupplies.com to remind you to read the revised content. Your continued use of our website services after the effective date of the revised policy will be deemed as your full acceptance of the updated Privacy Policy.